How to integrate cultural creativity with tourism products?

The interaction between cultural creativity and tourism is to identify the advantages and disadvantages of the value of each industry value chain by segmenting the value, and then enter each other's traditional industry fields by integrating or extending the value chain between industries with the wisdom of cultural creators and new technical means, and then optimize, reorganize, integrate and innovate the value activities of the two industries in combination with their internal values, and finally integrate a new value chain covering the core values ​​of the two industries. Therefore, the essence of the interaction between cultural creativity and tourism is the penetration, radiation and extension of culture and creativity into the tourism value chain, which promotes the appreciation and proliferation of the tourism industry value chain to achieve sustainable development of resources, culture, ecology, economy and society.

Culture is the soul of tourism, and tourism is the carrier of culture. Everyone can say this, but we can't just stay at the rhetoric, we can't talk about culture, and we can't let culture drift away from life.
Tourism activities in the leisure era have long risen to the spiritual level, and spiritual activities must be endowed with culture. Therefore, culture and tourism have been inseparable, even in purely natural scenic spots, as Liu Xie said in "Wen Xin Diao Long": Climbing the mountain makes you feel full of the mountain, and watching the sea makes you feel full of the sea.
From small scenic spots and scenic areas to large tourist areas and tourist destinations, there will be a core cultural theme, of course, there can be more than one. The core theme involves product leadership, functional focus and image enhancement, and the sub-themes involve product diversification and market diversification. With a cultural theme, products and formats have a basis, functional layout and tour lines have a place, and regional cultural products and activities have creative space.
As people's holiday travel concepts gradually mature, tourism needs are generally generated, and tourism forms are also showing a trend of diversification. The original tourism products that were originally purely for sightseeing have also changed. Various special tourisms are increasing, and the proportion of participatory and cultural and creative tourism is gradually increasing. Therefore, the interaction between cultural creativity and tourism is an inevitable trend and requirement for the development of tourism, and an important way to create social and economic value.